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Latest CRM Acquisitions: Suite 110 SRL (GEGR), Slack (CRM) and Kustomer (FB)

The CRM industry has seen staggering growth in recent years. And 2020 was no different. The global customer relationship management market size was valued at USD 40.2 billion in 2019 and is expected to expand at a CAGR of 14.2% from 2020 to 2027. The industry is driven by growing demand for Software as a Service (SaaS) in the deployment of customer relationship management (CRM) suites and solutions.

Last year we found out that overall CRM usage increased from 56% to 74%. Broken down this statistic showed that 91% of businesses with over 11 employees now use CRM, compared to 50% of those with 10 employees or less.

  • CRM software is now the biggest software market in the world and the growth isn’t slowing down. In fact, CRM is now expected to reach more than $80 billion in revenues by 2024.
  • One of the key factors behind the growth of CRM is accessibility. Companies want access to customer data in real-time, with mobile and cloud solutions leading the way.
  • From customer service and email marketing to personalization, companies now expect to be able to connect platforms and technologies with customer data, in order to provide a more personalized experience.

Gaensel Energy, Inc., (OTC: GEGR) recently announced the acquisition of Suite 110 SRL, https://www.suitecentodieci.it/, providing dynamic solutions for Small and Medium Enterprises (SMEs), with annual revenues in excess of $8,000,000 USD.

Suite 110 SRL that provides an all-in-one CRM management, sales and marketing system, encrypted cloud storage for secure documents, project management, invoicing and accounting, warehouse, logistics and inventory optimization, connectivity for multi-bank and cash management, and a number of other features that provide businesses with a platform that streamlines operations in one secure platform.

Our founder and Director Helmut Gaensel states, “This is one of a number of active acquisition targets we have and continue to be negotiating and today we are pleased to have finalized the acquisition of this additional Company. Our management team has identified a number of companies and Intellectual Property ripe for acquisition and expansion as a result of the pandemic.”

“The premier application in Suite 110’s products is its CRM software. CRM is used to manage current customers and provide a pipeline of marketing outreach to future customers. The market for CRM software has demonstrated continued growth over the last decade with players like Salesforce, Zoho, Oracle and Microsoft, and is expected to grow exponentially over the next decade.”

Salesforce (NYSE: CRM), the global leader in CRM, and Slack Technologies, Inc. (NYSE: WORK), the most innovative enterprise communications platform, have entered into a definitive agreement under which Salesforce will acquire Slack. Under the terms of the agreement, Slack shareholders will receive $26.79 in cash and 0.0776 shares of Salesforce common stock for each Slack share, representing an enterprise value of approximately $27.7 billion based on the closing price of Salesforce’s common stock on November 30, 2020.

Combining Slack with Salesforce Customer 360 will be transformative for customers and the industry. The combination will create the operating system for the new way to work, uniquely enabling companies to grow and succeed in the all-digital world.

“Stewart and his team have built one of the most beloved platforms in enterprise software history, with an incredible ecosystem around it,” said Marc Benioff, Chair and CEO, Salesforce. “This is a match made in heaven. Together, Salesforce and Slack will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world. I’m thrilled to welcome Slack to the Salesforce Ohana once the transaction closes.”

“Salesforce started the cloud revolution, and two decades later, we are still tapping into all the possibilities it offers to transform the way we work. The opportunity we see together is massive,” said Stewart Butterfield, Slack CEO and Co-Founder. “As software plays a more and more critical role in the performance of every organization, we share a vision of reduced complexity, increased power and flexibility, and ultimately a greater degree of alignment and organizational agility. Personally, I believe this is the most strategic combination in the history of software, and I can’t wait to get going.”

Facebook inc (NASDAQ: FB) recently announced the acquisition of Kustomer, a customer relationship management start-up. The deal was valued at a little more than $1 billion, according to a person familiar with the matter. CRM tools help clients manage their communications with customers via phone, email, text or direct messages in specific apps, such as WhatsApp or Messenger.

By adding Kustomer to its arsenal, Facebook will be providing small businesses that use its service to advertise and sell goods more features to close sales through the social network’s services. This should seemingly lead these businesses to spend more on Facebook advertisements. That’s key for the company, which makes nearly 99% of its revenue from advertising.

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